When: November 14, 2018 4:00-5:00 p.m. EST

Where: Health Sciences Library, room 227, UNC-Chapel Hill (335 S. Columbia Street)

Presentation Title: Analytics Service Redesign- Moving from a Transactional Supplier to one of Strategic Partnership

Speaker: Greg Nelson, MMCi, CPHIMS

Join us at our weekly Health Informatics Seminar, this week presented by Greg Nelson from East Carolina University!

Abstract: 

Historically, the divide between the demand and supply sides of Data & Analytics (D&A) is as famous as the feud between the Hatfields and the McCoys.  On the one hand, the demand side pursues information that fuels business and clinical insights, requiring rapid access to clean, enriched data in a variety of forms ranging from raw data to reports to highly tuned analytic models. The supply side concerns itself with data quality, governance issues and requirements elicitation along with the myriad of technical nuances that serve to deflect from its intention.

Across the analytics lifecycle, we can use design thinking to understand the needs of our customers, employ systems thinking to look holistically at the interactions we have with customers, and iteratively build and prototype solutions that delight. Analytics Service Design refers to the interconnectedness of human, digital, and physical touchpoints, over time, to create an experience that meets the needs of your customer.

In this presentation, we will review a number of techniques taken from design thinking that will help you understand the needs of the analytics customer. We will review examples including journey maps to better understand the interactions customers you have with your analytics organization, identify and prototype the moments that matter along the customer journey, and build a service blueprint to align stakeholders and share the vision of your service. The analytics service is where the demand side of your organization meets the supply side.

Biosketch: 

Greg Nelson, MMCi, CPHIMS, CEO and founder of ThotWave healthcare analytics company, serves as an expert for the International Institute for Analytics and adjunct faculty at Duke University’s Fuqua School of Business. He teaches analytics in both the School of Nursing and at the Fuqua School of Business at Duke University. As an analytics evangelist and futurist, Greg has brought his 20+ years of analytics advisory work to bear through a recently published book addressing the people and process side of analytics titled "The Analytics Lifecycle" (Wiley, 2018). Mr. Nelson earned his bachelor’s degree from the University of California, Santa Cruz in Psychology, a Masters in Clinical Informatics from Duke University, and conducted Ph.D. level work in Social and Cognitive Psychology from the University of Georgia.