HEALTH INFORMATICS SEMINAR

When: Wednesday, October 31, 2018 4:00pm to 5:00pm

Where: Health Sciences Library, room 227, UNC-Chapel Hill (335 S. Columbia Street)

Presentation Title: Health Information Seeking on the Web: Theory and Research

 Speaker: EunYoung Yoo-Lee, PhD (Presented from NCCU)

Seminar Abstract: 

This presentation includes two studies on e-health information seeking behaviors of two ethnic groups (i.e., Hispanic Americans and African Americans).

Promoting healthy life style via mobile-health technology for African American young adults: As part of a theory-based project, this study reports the first phase of elicitation interviews to design and implement an effective information intervention with an emphasis on behavior changes in life style. This project employs multi-level theories as a theoretical foundation and guidance throughout different phases of the health information promotion. These theories include the Integrated Behavioral Model (IBM), Behavioral Change Model Taxonomy, and Message Framing.

Hispanic Americans and public libraries: Assessing their health information seeking behaviors in the e-health environment: This study examines the health information seeking behaviors of Hispanic Americans in the e-Health environment and their use of public libraries as a health information source/service.  An interviewer-administered survey was conducted using a semi-structured instrument. The questionnaires inquired about Hispanic Americans’ health information needs, source use, and source preference;  use of the library for health information needs; and their perceptions and satisfaction about the library’s consumer health information services.

Biosketch: 

Dr. EunYoung Yoo-Lee, is an associate professor at the School of Library and Information Sciences at NCCU. She received her PhD in 2004 in Library and Information Studies at the University of Wisconsin-Madison and MA in Journalism and Mass Communications from Sogang University, Seoul, Korea. Her research areas include human information behaviors in diverse contexts, digital library and social media use, consumer health informatics and diversity education.  Specifically, she has researched health information seeking behaviors and health literacy in the e-health environment with a focus on women and ethnic populations, undergraduate students’ source selection and use, their use of social media as information sources, and the use of academic library spaces by undergraduates.

For a complete seminar schedule, visit the CHIP website.